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Organisations that implement climate protection measures early on gain a competitive advantage and become more credible in the eyes of their customers. So, what is the current situation regarding the transition to sustainable business models?

In the Climate Dialogue podcast by klimaaktiv, aired on September 18, 2025, the episode titled Climate protection under pressure: How are companies responding? featured the Academy for Climate Action as a guest expert.

Host Anna Breuer spoke with Marion Zöchbauer and Johannes Naimer-Stach about the challenges and opportunities of meeting climate targets and reporting requirements. The discussion explored ways in which companies can utilise climate protection, such as through a value-oriented corporate culture or collaboration with start-ups.

Naimer-Stach concluded the discussion by saying, ‘It’s also okay that this innovation or transformation process isn’t straightforward – there are many tools, many approaches, and many arguments.’

There is no doubt that the climate crisis is here to stay and requires serious and sustainable transformation.

In episode 73 of the Ökostrom podcast, aired on 19 September 2025, Anna Kratki discusses greenwashing with Marion Zöchbauer from the Academy for Climate Action.

With an increasing number of companies advertising their products or services as ‘CO₂-neutral’ or ‘climate-positive’, tackling greenwashing has become paramount. In this episode, Anna and Marion explore the meaning of these green claims, the regulations in place to combat greenwashing, and the steps companies can take to protect the climate.

Before the quiz begins, Marion raises another pertinent issue: ‘The more transparent we are on this matter, providing figures, data and facts, the better decisions consumers and businesses can make.’ Transparency also plays a role in social tipping points. ‘How can we achieve the green transition more quickly?’

Our podcasts are informative and based on first-hand experience, so we highly recommend listening to them.

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