Advertising with (pseudo-)green messages can now be seen everywhere. However, this is rarely backed up by a truly green transformation of a company.
Green marketing training:
“Sustainability & climate protection for marketing and advertising”
The beginner’s course for the green transformation of the creative industry
Everything marketing & agencies need to know about sustainability & climate protection
Where and when?
Online, next course automn 2025
Duration? four half-days within 4 weeks
Who? Academy for Climate Action in cooperation with Tomorrow Academy
Costs: EUR 1.480,00 net
Added value of the training:
We help you through the maze of rules:
- It is often difficult for companies to really understand and grasp the topic of sustainability and climate – which is why, even with the best will in the world, the end result is often piecemeal. In contrast, this workshop series offers comprehensive knowledge transfer with hands-on implementation examples.
We support you with tools and “how-tos”:
- This workshop is a systematic introduction with lots of How Tos and instructions on how to get started right away – and unlike general workshops, it is precisely tailored to the special issues of the creative industry.
We provide the green thread:
- At the end, you will have a really good overview and know what companies need to prepare for, what data your organization should have at hand and how it can represent sustainability and climate protection activities to the outside world.
Target Audience
The workshop series is for all managers, experts and interested individuals from agencies, marketing departments and the creative industry who want to understand and actively implement sustainability in the context of marketing and advertising.
What to expect
4 half days online with experts and an intensive exchange of knowledge.
Content
Module 1: Sustainability basics (background to the climate and policy crisis, important terminology)
Module 2: Regulation and framework (EU Green Deal, value chain of companies)
Module 3: Tools and products (methodologies and approaches in marketing and advertising)
Module 4: Communication and greenwashing (understanding climate neutrality, good and bad communication)
Setup and procedure
Trainers from the Academy for Climate Action accompany the workshop series and pass on their expertise. The online sessions are designed to be interactive and provide plenty of space for individual questions and discussions.
Experts from a wide range of fields such as print, events and digital provide insights into current implementations and open questions on sustainability
What makes our training courses special?
Teams of trainers with many years of
experience who share all their knowledge,
heterogeneous backgrounds and
different perspectives
Learning in small groups,
to deal with individual situations
and questions in detail, very interactive
very interactive setting
Linking theory and practice,
and always open discussions
– we pass on all our know-how
to generate impact
Are you interested?
Register directly via our cooperation partner Tomorrow Academy for the next course.
Course October - November 2025
”As a consultant to and in a wide variety of organisations since 2005, I would like to scale up the transfer of expertise quickly and efficiently in order to sustainably expand companies' expertise on the topic of climate neutrality. This training provides consultants with the right basic framework to support companies on their path to climate neutrality.
Marion ZöchbauerCo-Founder Klimaschutzakademie
”From emissions trading, to the WWF, to the EU's Climate-KIC agency: As a climate protection expert of many years' standing, I am keen to make the knowledge I have acquired in a wide variety of areas since 2008 available to all those who want to make a contribution to achieving climate targets. According to the motto: We can never have enough people who are committed to climate neutrality.
Johannes Naimer-StachCo-Founder Klimaschutzakademie
Do you need long-term support, professional input?
Or would you like to discuss specific issues? Contact us today for a no-obligation initial consultation.
Office
ORCA Evolution OG
Spittelauer Lände 45
1090 Vienna
Contact
T: +43 680 1748332
E: office@klimaschutzakademie.com
